Categories
blog

Mobile Internet – If not now, when?

If your budget was cut by 90% and you only had 10% left to play with, what is the single most essential activity that will deliver the highest returns in the next 12 months? Yeah, mobile. Idiots. Having been roundly thrashed proposing ‘the future of marketing was digital’ at the B2B Conference last year, imagine […]

Categories
blog

The BA Brand Up In Smoke.

I was a victim of the wholly unpronounceable Icelandic volcano eruption that shut the airports. I say ‘victim’, but it’s relative. There are worse places to be stranded than Arizona. Iceland for example. In reality, my discomfort was limited to the enforced rationing of underpants. The location in which I was stranded and the consequence […]

Categories
blog

Mobile Parking.

I am deeply, deeply cross about the car parking charges at my local train station. There isn’t a bus I can take to the station, I can’t be dropped off every day and I have no friends. I have to drive to the station. And park. They put up the price of parking every year […]

Categories
blog

A Brand New Future.

I admit it. I went to see the Miley Cyrus brand at the O2. Whatever the rumours to the contrary, it was my kids that wanted to go. They badgered me at least once to buy tickets, which, as a dutiful father, I did. I spent the first few tracks ogling a blonde dancer with […]

Categories
blog

Mobile – It’s the new black.

I can’t begin to tell you how excited I am about my new iPhone. It is a thing of mobile beauty. I quite literally take my phone to bed with me and, more than once, have found myself licking it with affection. When I finally converted from my totally unusable Sony Ericsson, I was accused […]

Categories
blog

Brand Perception – BMW.

I used to drive a BMW. I used the past tense deliberately. I’ve driven loads of them. Your archetypal ‘brand evangelist’, that was me. That’s all changed. A BMW 3 Series to start with, then a BMW 5 Series, then a 7 Series briefly, then a 6 Series, then I bought a 3 Series Touring […]

Categories
blog

Crowdsourcing B2B.

I’ve been talking to people (anyone who’ll listen actually) about ‘crowdsourcing.’ They’ve listened to me, mostly, and then looked at me like I’m a twat. So I started to doubt my own visionary forward thinking brilliance and thought maybe I’d best just shut up and sit down. But then again, I’ve never been one to […]

Categories
blog

What You Sell v What Customers Buy.

Our heartbeat quickens, our pulse races, our palms and brow sweat a little… that’s the experience of customers buying a new car. According to Ian Armstrong, Manager of Customer Communications at Honda UK, the science of car buying is every bit as important as the art. Ian was the guest speaker at a recent Brand […]

Categories
blog

B2B Marketing Entrepreneur.

I’ve always been deeply suspicious of anyone introducing themselves as an ‘Entrepreneur’. It’s one of those wank words I find impossible to say out loud. Women don’t seem to like the word ‘moist’, but for me, it’s ‘entrepreneur’. Eww. I’m less disturbed when the term’s used to describe someone else. It’s strictly the self-use of […]

Categories
blog

Social in B2B.

The B2B Marketing seminar on ‘Exploiting Social in B2B Marketing’ was an eye-opener. For a start the Century Club was rammed. It may not be the panacea of the B2B world, but nor is it the dirty word(s) of just a few years ago. I have the impression we’ve successfully managed to flip a very […]