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The B2B Marketing Moral Compass.

I’ve discovered that I have a moral compass after all. It was a bit of a surprise, frankly. I thought I was a complete and utter B2B marketing hardass, but it turns out I’ve grown a conscience. As part of our brand marketing  content strategy, we cast the net as far and wide as we […]

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Brand on the Run – Rides Again – Review.

Brand on the Run – under pressure? The insanely popular Brand on the Run ® networking event, on this occasion themed with David Bowie and Queen, was so over subscribed it left many ‘people on the streets’. (Boom, bah, bah, beh… etc.) The event certainly lived up to its reputation as the creative alternative to […]

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The B2B Brand Story.

Once upon a time there was an interminably dull B2B brand story. It wasn’t born dull, it had become a dull brand story from years of broadcasting bollocks to disinterested audiences by unimaginative B2B marketing professionals, like you. The brand story felt a sharp pain one day and turned around only to find it had […]

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The Church of McKee.

A friend and business colleague invited me for a beer. It’s a recurring theme. We meet, we drink, we talk about the Church of McKee for a while. I’m familiar with the drinking part. It was being called The Church of McKee that threw me a little. My friend has considerable experience in corporate sales. […]

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The Other Face of Gill Sans.

Adultery, incest and bestiality combined with a hypocritical life of religious piety and the creation of the Gill Sans typeface. Eric Gill certainly left his mark on the world of sculpture, art and design. But what will he be remembered for? Designing Gill Sans, one of the most iconic typefaces of the 20th Century, or […]

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B2B User Experience v B2B User Journeys.

Anyone who has spent any time in marketing will have encountered the trauma of deciphering user journeys from B2B user experience. But what’s the difference? B2B user experience? What does it even mean and is it all just a load of bollocks? I always know I’m in trouble on a brand consultancy project when the […]

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B2B Keynote – Social in Business

The Worshipful Company of Insurers. It doesn’t exactly spring to mind as the vanguard of B2B social in business. So imagine my surprise when I was asked to discuss ‘Social in Business’ at the Worshipful Company’s forum. “Did I mention the iWIN group is for ‘Women in Strategy and Leadership’ Scot? No? Well don’t worry, […]

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B2B Keynote – Online Influencer Conference.

I was kind of expecting a bunch of online influencer, leek wielding, daffodil crunching, Welsh crazies. I thought a Welsh online influencer might be wearing green and red war paint, threatening to torch the cottages and force everyone to, ‘Oggie’. Whatever that is. It’s a slightly extreme view of a conference crowd, I admit, but […]

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Brand Perspective.

I discovered a new brand perspective from a visit to the Foundling Museum in London recently. The museum displays the contents of the UK’s first home for abandoned children – curated by the Coram organisation. The narrative themes of childhood loss and endeavour recur, but on 3 floors of the museum there is hardly a […]

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The Connected Business.

The guy had his ‘connected business’ sphincter sucked so far up his butt he could barely speak. He was squeaking. Literally squeaking. Hopping from one connected business foot to the other, crossing and uncrossing his legs, occasionally panting and, yes, squeaking. We were discussing the Apple Watch. I say discussing, but actually it could hardly […]