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Brand on the Run – Rides Again – Review.

Lance Armstrong. Ivan Basso. Songezo Jim. More tales of the extraordinary from last week’s Brand on The Run®. Richard Gorman engaged a full house at Brand on the Run with stories from behind the scenes or, in his case, behind the bike sheds. No choppers, BMXs or Bromptons. This was the serious end of competitive cycling, at […]

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The Long Talk.

There’s a gap between B2B marketing organisations seeking a new creative agency, but ordinary, and those hoping to achieve something altogether different. We’ve been managing the brands of businesses for 20+ years, so when the call comes through from someone saying, “We’re looking for a creative brand agency…” I have a practiced, “Oh really?” response […]

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Creative Thinking.

We tell ourselves we have creative thinking in B2B marketing. We give ourselves awards for creativity. We try to be creative. But few really think creatively. Superficial creativity is easier. The immediate pressure of campaign execution or lead generation has led us (even forced us) to accept the most immediately available solution and call it […]

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Son of Brand on the Run – Review.

The Kray twins. Breathing exercises to quell the inner dragon. Blind dates in LA. Finger flexing and right brain/left brain determinators. It had to be the next instalment of the alternative mirror that is Brand on The Run® and its unique ‘tales of the unexpected’, this time with Malcolm Levene. Offcut smuggling. Saying nice things […]

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B2B Black Friday.

Not familiar with the ‘busiest shopping day of the year’? Black Friday is the day after Thanksgiving. A 24-hour Black Friday sales blitz nestling between Thanksgiving and Christmas in the US calendar of, ‘Other Reasons to Shop’. Black Friday isn’t really part of the familiar B2B marketing plan in the UK, but it will be. […]

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Brand on the Run II – Review.

In the second of BotR’s ‘evenings with…’ Donald Watt, former Scottish tennis No.1, held court with tales of his time on the road as Sir Elton John’s full time tennis coach. He took a leap of faith and exchanged the ‘ordinary’ role of Operations Director at David Lloyd Tennis, for an extraordinary role as motivator […]

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Follow the Brand Guide.

As a B2B marketing brand guides, we’re committed to a newer, more social future. B2B social dissenters appear thinner on the ground, but some still cling to the wreckage of their sunken email campaigns and struggle to adopt even the simplest social marketing strategies. Adopting social B2B marketing practices is perhaps a little ambitious for […]

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Content Marketing Isn’t Working.

I hear heavy sighs and watch shoulders drop as another piece of content fails to set the world on fire. The content looks good, but the sales targets are still the sales targets and the content marketing team still seems to be having little impact on conversion. Sound familiar? You’re not alone. Marketers everywhere continue […]

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Brand on the Run – Review.

When I got the email invite for Brand on the Run®, part of me hoped that Scot and his team had set up some kind of ‘Brands Anonymous’ self-help group. We could go and openly cry into our pints about the problems we face day to day living life in the world of B2B marketing. […]

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Broadcast Media or Social Media?

I attended the TFM&A show and was surprised to hear Twitter described as, “a broadcast channel.” I’ve had to deal with a fair degree of misunderstanding, confusion and ignorance surrounding broadcast media and social media in the last few years but I thought we had all turned the stupidity corner. Apparently not. The context for […]