We wrote the book on creative B2B branding. Literally.
Over a decade ago Scot McKee, Strategic Advisor at Twisk, combined experience, insight, anecdote, observation and example to demonstrate how businesses could dramatically improve creative communication and the value of their brands.
‘Creative B2B Branding (no, really)’ published by Goodfellow Oxford 2010, was the first B2B book of its kind and immediately became a #1 best-selling business title on Amazon. It is still available today. In a second publication, McKee collaborated with Chris Fill, Chief Examiner of the Chartered Institute of Marketing, to co-author ‘Business Marketing Face to Face’, a text book to help students with the theory and practice of B2B marketing.
The content of these titles, including process, methodology and outcomes, have been proven over 30 years of application. This, and a dangerous level of artistic license, form the basis of consultancy services provided by Twisk.
Read ‘em and weep.